Make it stand out.
Taking strategic, highly-effective, and creative approaches to marketing and communications campaigns, and tracking and analyzing all activities so they can be continually improved.
The Grommet
Director of Communications | Somerville, MA | 2015 — 2020
SUMMARY
My role varied from building and managing the company's first national public relations activities to serving as the brand’s spokesperson, and brand director.
I managed all communications strategies, public relations, and media events. Developed public relations content and the marketing strategies to support it.
I developed and maintained relationships with thousands of national, regional, and local media outlets across print, web, television, radio and social media influencers.
HIGHLIGHTS
Increased overall media coverage by more than 600%. Developed the brand’s tagline and positioning.
Secured literary agent and book publisher for CEO’s first book, “How We Make Stuff Now,” published by McGraw-Hill in April 2019.
Aided CEO with expanding the events where she was a speaker at conferences and events, including 6-10 keynote events each year.Created and managed print catalog and direct mail program to help acquire 15,000 wholesale accounts.Managed marketing and PR of the brand’s first retail store, extensive local TV and print coverage, consumer events, and influencer support.
Jamaica Plain Music Festival
Marketing Director | Boston, MA | 2011 to present
Volunteer position managing marketing and production of an annual music festival with two stages, 20+ acts, and more than 5,000 attendees in Jamaica Plain. Support producers through all stages including artist selection, event logistics, and production
Music 2.0
Event Producer | Boston, MA | 2010-2014
Produced an annual series of demo nights featuring 75+ music-related businesses and organizations based in Greater Boston at the Microsoft N.E.R.D. Center and Innovation District Hall.
Emerson College
Instructor | Boston, MA | 2011-2015
SUMMARY
Part-time instructor for Emerson’s Professional Studies Certificate Program for the classes Marketing + The Internet, Generating the Publicity Buzz, Selling Your Marketing Plan, and Mobile Marketing.
HIGHLIGHTS
Courses covered marketing plans, market research, public relations, email, online advertising, affiliate, SEO, PPC, social media, viral, web development + design, copywriting, analytics, mobile, and CRM.
“Charlie is a unique and gifted individual with the ability to do a lot with a little and to generate new and inspirational ideas.”
— Susan Maupin
Layers Marketing
Principal | Boston, MA | 2009-2015
SUMMARY
Freelance consultancy providing business strategies, marketing services, and content production to small businesses, arts organizations, and tech start-ups. Conducted in-person and online research and surveys to better design marketing campaigns.
Provided customized education to clients and taught marketing seminars. Produced podcasts, crowdfunding campaigns, and supervised editorial, video and audio production for clients.
HIGHLIGHTS
Developed policy platforms for Mayor Martin J. Walsh’s 2013 mayoral campaign, including Arts + Culture and Technology + Innovation policies
Clients included: American Public Television, Appsembler, The Arts Fuse, Boston University, City of Boston, The Eliot School of Fine & Applied Arts, Future of Music Coalition, Over My Shoulder Foundation, OurStage, and Zebigo, among others.
Services included: public relations, social media, content marketing, event production, print and online advertising, re-marketing, partnership development, SEO, SEM, email marketing, database management, e-commerce, direct mail.
Well-Rounded Radio
Host + Producer | Boston, MA | 2002-2009
Host and producer of a podcast series of more than 70 interviews with 50,000+ listeners from around the world. featuring in-depth interviews with songwriters, musicians, and music industry thought leaders. Produced show from start to finish including research, coordination with artists and publicists, in-person interviews, writing scripts, audio editing, and extensive web marketing for each episode, including adwords, ads, and social media promotion.
ArtsBoston
Director of Marketing | Boston, MA | 2008-2009
SUMMARY
Executive produced and marketed the launch of calendar web site, artsboston.org, with arts and culture offerings across Greater Boston, through broadcast, online, print, and social media channels.
HIGHLIGHTS
• Created and managed partnerships in media, tourism, and for-profit sectors to increase sales to residents and visitors.
Developed strategies to build ticketing programs for 170+ member organizations and the BosTix ticketing programs.
• Increased overall ticket sales 9% during the economic downturn. Increased ticket sales 30% for Mayor’s Holiday Special.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
WGBH/PBS
National Marketing & Promotion Manager | Boston, MA | 2004-2007
SUMMARY
Managed a team of eight publicists to market WGBH’s lifestyle programming to secure national and local print, television, radio, and web coverage.
Managed five Station Relations representatives in working with 350 public television stations in the broadcast system to increase syndication of series.
HIGHLIGHTS
Oversaw creation of strategic plans for This Old House and The Victory Garden
Created strategic marketing plans for new series’ premieres, including Real Simple, Gourmet’s Diary of a Foodie, adn Cooking Under Fire.
Led production of audio and video podcasts for Simply Ming, The Hidden Epidemic, Food Trip, Victory Garden, and Gourmet’s Diary of a Foodie .
Developed and managed strategic partnerships with AARP, YMCA, and Reader’s Digest.
Fast Company + Inc. magazines
Marketing Manager | Boston, MA | 2000-2004
SUMMARY
Brought award-winning editorial and design consistency to all live event sales and marketing materials while reducing turnaround time to complete customized sales presentations for key prospects.
HIGHLIGHTS
Created tailored sales materials to gain sponsorships for live events such as Fast Company’s RealTime. Directed the creation and implementation of brand sales and marketing efforts, including strategy development, marketing tools, and e-commerce.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
Seattle International Film Festival
Publications + Promotions Manager | Seattle, WA | 1998-2000
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
MovieMaker Magazine
Managing Editor | Seattle, WA + Los Angeles, CA | 1995-1998
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
HBO
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
New York University
Tisch School of the Arts
BFA, Film, Television, and Radio Production
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace